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From March 1st 2017, influencer marketing guidelines will change, with Australian social media influencers now required to disclose if a brand had paid them to make a social media post. Previously, no influencer marketing guidelines were in place to dictate whether or not social media influencers had to disclose if they had received money… Read more »
“Should B2Bs use Facebook?” is a common question I come across both online and from clients. B2B – or ‘business to business’ – companies are usually the most hesitant to invest in Facebook, and indeed social media, due to not knowing if there is value in it for their business model. If you are… Read more »
‘Like Ladders’ is term used to describe the practice of social media managers and business owners swapping “likes for likes” on their social media pages. This is a particularly prominent practice on Facebook where many start-ups, small business owners and entrepreneurs post in networking groups asking people to like their pages and, in… Read more »
