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Have you heard of programmatic advertising? No? Me either up until a few weeks ago. Programmatic advertising is a fairly new process that has developed over the last four years and still has yet to explode in Australia. In basic terms, it is the practise of agencies utilising your cookie data (which includes information on… Read more »
It has been all about small business this month at Hugo Halliday with the launch of our Fresh February campaign. A lot of small businesses are getting lost in the clutter of franchises and corporates that monopolise the market. We’re working with small business owners to change that, but there’s one thing some small business… Read more »
How do your customers and clients know about your business? Could it be your window signs? Maybe word of mouth by other customers? It’s time you became tech savvy and gave your business a good online presence. Small businesses have limited budgets which makes marketing an almost forgotten tool in their public relations… Read more »
Does looking at the search results under your name make you queasy? Are there bad news stories following your every online move? Is your reputation suffering because Google is churning out bad story after bad story? Well, have no fear! There are a few methods to combat this. One of the questions I… Read more »
