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“Should I hire a social media manager?” is a question most business owners and executives ask themselves – a question I see getting asked a lot. 10 years ago, social media was viewed by most businesses as a passing trend applicable to personal communication. The way social media channels are used has changed rapidly… Read more »
“Should B2Bs use Facebook?” is a common question I come across both online and from clients. B2B – or ‘business to business’ – companies are usually the most hesitant to invest in Facebook, and indeed social media, due to not knowing if there is value in it for their business model. If you are… Read more »
The Facebook algorithm change March 2015 is here! Facebook changes their algorithms almost as often as a Centrelink recipient with a rat’s tail jumps the gates at Penrith station…and it’s getting pretty hard to keep up. While the latest algorithm update mainly affects personal users, there is one change in particular that has… Read more »
I recently considered writing a blog post about how businesses can capitalise on Valentine’s Day. You know the standard ‘couples packages’, make people feel gooey and romantic about a service you offer…all that kind of jargon. But then I got to thinking about how much Valentine’s Day really annoys me. The relevancy of Valentine’s Day… Read more »
Alright, so let’s just assume that you’re all for getting your business exposed online and I don’t need to sell you the whole social media gig – you get it, we get it, your customers get it – it’s great for business! Or is it? Ok I joke, it is really good…but… Read more »
