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Have you heard of programmatic advertising? No? Me either up until a few weeks ago. Programmatic advertising is a fairly new process that has developed over the last four years and still has yet to explode in Australia. In basic terms, it is the practise of agencies utilising your cookie data (which includes information on… Read more »
Advertising. Just think about that word. What immediately comes to your mind when you think about it? Television? Radio? Big corporates? Lots of money… Sometimes the idea of advertising is completely overwhelming to small business owners. Their immediate thoughts being a) I can’t afford it and b) I have no idea how to… Read more »
