It was great to see your advertisements and messages in various Media outlets pushing your company’s products or services. Also it was comforting to see your money at work.
Is that it? What happens now? Maybe you wait for the hordes of new clients and customers to contact you seeing you were a Media star albeit for a short time.
A PR campaign is not over just because the advertisements and Media messages have stopped running. A business is generally about ‘the bottom line’ so how did yours go after spending the money on the PR campaign?
Hugo Halliday PR & Marketing – the premier Public Relations agency in western Sydney – ensures its clients’ campaigns are evaluated. We want you to see how our specifically crafted and tailored campaign for you has been effective.
When we organise and orchestrate PR campaigns for our clients the evaluation process is built in so you can see how well your dollars were spent. It may be as simple as counting the press clippings or social media hits the campaign reached. Alternatively, follow-up surveys and polls of agreed target audiences will alert you to the reach of the campaign. There are many ways to evaluate campaigns.
The reach will be measured by how many times your publics remember seeing, hearing or being exposed to your messages and what effect it had on them.
Don’t think your PR campaign finishes when the publicity, promotions and marketing have stopped. After all, you will need more campaigns as part of your business cycle.
Let Hugo Halliday market and promote your business or services so more people know about you – thereby increasing your customer base.
We can also prepare you to face the Media, or draw up a campaign for you and provide advice about dealing with Media at all levels. If you are going to be in the Media to push your business or company but are unsure how to do it – Hugo Halliday can show you how to face those cameras and pesky reporters.
Hugo Halliday believes in small businesses and we want to help grow your customer and client base. We have an excellent track record when it comes to drawing up, running and evaluating PR campaigns for our clients and their various interests, products and services.
Try our online survey to see which of our services best suits your needs? Within three easy questions we’ll know the best way to help you.
Contact us on 02 9633 1022 and arrange for a ‘FREE INITIAL CONSULTATION’ so we can explain our services and point out how we can specifically help you drive your dollar further.
