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The Facebook algorithm change March 2015 is here! Facebook changes their algorithms almost as often as a Centrelink recipient with a rat’s tail jumps the gates at Penrith station…and it’s getting pretty hard to keep up. While the latest algorithm update mainly affects personal users, there is one change in particular that has… Read more »
I probably should’ve called this blog “how not to use hashtags” but I thought I’d try and stay away from negativity straight off the bat. As everyone would be clearly aware of, Instagram has become the new playground for hashtags. The lone swing now creaks in the wind on the Facebook hashtag attempt (and… Read more »
It has been all about small business this month at Hugo Halliday with the launch of our Fresh February campaign. A lot of small businesses are getting lost in the clutter of franchises and corporates that monopolise the market. We’re working with small business owners to change that, but there’s one thing some small business… Read more »
I recently considered writing a blog post about how businesses can capitalise on Valentine’s Day. You know the standard ‘couples packages’, make people feel gooey and romantic about a service you offer…all that kind of jargon. But then I got to thinking about how much Valentine’s Day really annoys me. The relevancy of Valentine’s Day… Read more »
Over the Christmas break, I caught up on some reading. While crammed in the backseat of a rackety Subaru crawling along the Pacific Highway, I read Christos Tsiolkas’ Merciless Gods. Mid-morning, and nursing a crippling hangover in my tent at Nambucca Heads, I finished 1984. George Orwell is now my new favourite twentieth-century socialist. And… Read more »
Alright, so let’s just assume that you’re all for getting your business exposed online and I don’t need to sell you the whole social media gig – you get it, we get it, your customers get it – it’s great for business! Or is it? Ok I joke, it is really good…but… Read more »
