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After much consideration and reviewing of our time and business practices over the last year, we have made the collective decision to release our rate card. Our team puts in long hours, not just on client projects, but also pitching and writing proposals. While we will still continue to develop and present custom project pitches… Read more »
“Should I hire a social media manager?” is a question most business owners and executives ask themselves – a question I see getting asked a lot. 10 years ago, social media was viewed by most businesses as a passing trend applicable to personal communication. The way social media channels are used has changed rapidly… Read more »
From March 1st 2017, influencer marketing guidelines will change, with Australian social media influencers now required to disclose if a brand had paid them to make a social media post. Previously, no influencer marketing guidelines were in place to dictate whether or not social media influencers had to disclose if they had received money… Read more »
“Should B2Bs use Facebook?” is a common question I come across both online and from clients. B2B – or ‘business to business’ – companies are usually the most hesitant to invest in Facebook, and indeed social media, due to not knowing if there is value in it for their business model. If you are… Read more »
‘Like Ladders’ is term used to describe the practice of social media managers and business owners swapping “likes for likes” on their social media pages. This is a particularly prominent practice on Facebook where many start-ups, small business owners and entrepreneurs post in networking groups asking people to like their pages and, in… Read more »
The growth of social media is one of the biggest new-age technologies affecting the way society communicates and shares their lives. In Australia over half of the population has a Facebook profile, with many more using other social media sites such as Twitter, LinkedIn, Pinterest and Instagram. The Sensis Social Media Report 2016 found Australian… Read more »
With more businesses using online platforms there is a growing need for accessible free stock photography, particularly free stock photography for blogs – which should always include more than just text. Appropriately using great imagery will help enhance everything you do online and make your context 5x more attractive to your audience. But for… Read more »
Many business owners know that statistically they need to be on social media, but many get stuck asking the question “what should I post on social media?”. With one in seven customers leaving positive feedback online, without an online presence you could be missing out on a great opportunity to capitalise on your excellent… Read more »
It’s great running a small business as it leaves you with so much time on your hands! If this is not you and you find just managing the workload hard enough and looking after customers and clients but still want to push your company forward, then look no further. Hugo Halliday PR… Read more »
There is no doubt that the use of social media by business has become an integral part of both marketing, public relations and advertising as it allows for a direct line of communication between the business and its target audience. This communication is important because it allows a business to promote its key messages… Read more »
