Multicultural Aged Care approached Hugo Halliday to help their nonprofit rebrand to “Multicultural Care.”
According to the CEO, Multicultural Aged Care rebranded only a couple of years ago, but due to the organisation now becoming a registered NDIS provider, they need their branding to reflect their widened target audience.
The CEO applied for the name “Multicultural Care” which:
• Targeted their Culturally and Linguistically Diverse client base
• Did not exclude people with a disability, who will also be clients from July 1st 2017
• Was still close enough to the old branding that an identifiable tie can be made
In addition to the various logo versions and style guideline development, Hugo Halliday produced:
• a PowerPoint template
• a letterhead template
• an e-signature template
• a with compliments slip
• x3 new brochures
• a business card template
• a presentation folder
• an animation for the launch event which explained their new branding
Hugo Halliday also orchestrated a launch event to unveil the new brand.
WATCH THE REBRAND ANIMATION TO SEE THE STORY BEHIND THE NEW BRAND:
