Macquarie Park Cemetery & Crematorium required a review of its marketing and promotions strategies, and a report into possible approaches into future activities taking into account new media opportunities.
Hugo Halliday produced a significant document that highlighted targeting strategies for specific ethnic groups, how to reach geographic and demographically displaced audiences, improved internal and stakeholder communications, and other initiatives. It also addressed community relations and media opportunities, and outlined new media opportunities for memorialising those who have passed on for future generations.
