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“Should I hire a social media manager?” is a question most business owners and executives ask themselves – a question I see getting asked a lot. 10 years ago, social media was viewed by most businesses as a passing trend applicable to personal communication. The way social media channels are used has changed rapidly… Read more »
This year we’re celebrating 10 years of delivering results for our clients! Hugo Halliday was established in 2007 by our Managing Director, Bill Pickering (you can read more about our history here) and has grown to employ a number of in-house staff and have close relationships with contractors and strategic business partners. Given… Read more »
From March 1st 2017, influencer marketing guidelines will change, with Australian social media influencers now required to disclose if a brand had paid them to make a social media post. Previously, no influencer marketing guidelines were in place to dictate whether or not social media influencers had to disclose if they had received money… Read more »
Welcome to February 2017, consumer direct care is here and if you deliver in-home care, your business structure is going to change.You are now going to have to be across marketing Home Care Packages. Traditionally, in-home care service providers have been reliant on grants and funding, maybe even donors and bequests, to deliver home… Read more »
“Should B2Bs use Facebook?” is a common question I come across both online and from clients. B2B – or ‘business to business’ – companies are usually the most hesitant to invest in Facebook, and indeed social media, due to not knowing if there is value in it for their business model. If you are… Read more »
The appointment of Gladys Berejiklian as Premier of NSW provides a unique opportunity to address community opposition to forced council amalgamations in metropolitan areas by applying an innovative Joint Regional Authority (JRA) model developed by the City of Ryde Council. Premier Berejiklian appears to have to either back-peddle on the Government’s program of council… Read more »
‘Like Ladders’ is term used to describe the practice of social media managers and business owners swapping “likes for likes” on their social media pages. This is a particularly prominent practice on Facebook where many start-ups, small business owners and entrepreneurs post in networking groups asking people to like their pages and, in… Read more »
Hugo Halliday PR & Marketing (HH) would like to welcome their new Director, Jessica Craig who will be working alongside Managing Director, Bill Pickering. Jessica previously worked for HH as a New Media and Design Consultant, before venturing out into the non-profit world and working for Animal Welfare League NSW and CORE Community Services. Jess… Read more »
The growth of social media is one of the biggest new-age technologies affecting the way society communicates and shares their lives. In Australia over half of the population has a Facebook profile, with many more using other social media sites such as Twitter, LinkedIn, Pinterest and Instagram. The Sensis Social Media Report 2016 found Australian… Read more »
The NSW Government‘s ramped up attacks on local councils is starting to unleash an angry response, which, combined with Malcolm Turnbull deposing Tony Abbott, could see the beginning of significant Coalition political unrest in NSW. A million dollar advertising campaign and media stories about the failures of local government are clearly pointing to the… Read more »