Prepare yourself: the November/December Christmas Card onslaught is upon us. Your post box is about to get slammed with Corporate Christmas Cards from people you don’t even remember meeting before.
Sending and receiving Christmas Cards falls into the ‘referral marketing’ ‘stakeholder engagement’ fields, where – in principal – the idea is great, but in practice…it’s hard to make any more of an impact than your competitor unless you are sending an expensive gift along with the card.
So how do you ensure your Christmas-Card-sending-endeavour is a valuable relationship building/maintaining exercise?
Answer: by standing out and giving your business partners/clients/co-workers a reason to contact you/a discussion point/a warm fuzzy feeling from the effort you’ve put in.
We design unique Corporate Christmas Cards to help you stand out from the store-bought bunch and get these aforementioned benefits.
Some unique ideas for Corporate Christmas Cards include:
1. SAY CHEEEEEEEEEEESE!
Nothing says “we are a great team” like a big happy group shot. We can organise our professional photographer to come out to your location (Sydney-only, sorry peeps) and take an excessively enthusiastic group shot. We then show you the shots; you pick one; our designer works through a couple of concepts using the shot on the front of a card; you say “yes to the card”; and we either send you the design to print at your favourite printing house, or we organise printing for you. Fantastic fun, simple idea!
2. Get animated.
Best for smaller teams, this idea involves your team being turned into cartoon versions of themselves! Fun for laid-back, personable teams, this type of Christmas Card sells your personalities and relatability to those you regularly work with in business. We can modify a design to a cartoon style you prefer, whether that’s anime, the Simpson’s, Powerpuff girls, Disney etc. Takes a bit longer to produce, but it will get your recipients talking!
3. Melting hearts.
A quick ring around the office will tell you if this idea works. What causes an immediate “aww” sound to escape a non-sociopath’s mouth? CUTE ANIMALS! Everyone who has a pet loves to show them off, and they are a great point of connection for people. The idea here is to organise to photograph your staffs’ pets, with the pets featuring on your Corporate Christmas Card. They can feature in a collage, in a group shot or in a ‘guess who’s pet this is’ cover game. We can organise a professional photographer to take photos of all your staffs pets – making the process simple for you and adding a fun ‘furry’ day at the office.
4. The photo that keeps giving…
You’ve spent all year listening to your boss dictate the way of things, doing his/her bidding and genuinely being a pretty damn good employee. So it’s probably time your boss gave back. How many of your team and business partners would get a kick out of seeing your boss dressed up as Santa? If you let out a laugh or a resounding “yes” just now, this is the idea for you! We can organise a Santa costume and photoshoot for your willing boss (additional belly included – if required) and design a Corporate Christmas Card featuring your ‘giving’ boss as Santa on the front. Super fun! Super giving! Super talking point!
5. Helping Elves.
Bouncing off the Santa idea and creating a really altruistic vibe for your brand, this idea has your staff cohort dressing up as elves and delivering presents to the needy. It’s kind of a two-for-one deal as the day of giving could become part of your Corporate Christmas Party. How it works: staff collect gifts for a nominated charity (childrens/womens/animals etc.), staff dress up and deliver gifts to said charity, our professional photographer takes photos of the delivery, we use the best photo/s on your Corporate Christmas Card to show everyone the great gesture your company did. Good feels all round!
So there’s our 5 unique Corporate Christmas Card ideas! Let us know if you use any on our Facebook page, or we’d love to hear your suggestions!
Have no fear, if none of these ideas sound like your cup of tea we can work closely with you to create a concept and design you love! Simply contact us today for a free quote/more information.
Please note: Due to production times and the impending Christmas break, it is advised you order your Corporate Christmas Cards ASAP to ensure your recipients get them in 2017.
HAPPY 69 DAYS UNTIL CHRISTMAS!