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You have a message to sell and the Media is on your doorstep. How do you handle the waiting Media scrum? We all watch TV and have seen people in the news interviewed by the Media in gentle and ferocious circumstances depending whether it is the launch of a new product or the announcement… Read more »
India’s film industry is now one of the biggest in the world and set to get bigger. Bollywood has found how to not only successfully market its product to huge audiences but also capitalise on well proven film formulae. Watch nearly any Bollywood film and you’ll see evil characters, handsome heroes and beautiful… Read more »
Let’s play a game of pretend. Say I’m a personal trainer looking to open a small workout space where I can do personal training sessions and hold some group classes. I’ve found a space to rent for a great rate, on a main a street, near some other bustling local businesses….the only problem is… Read more »
Working out the maths to put a man on the moon is for a select few people on Earth. Working out how to market your business and drive your dollar further is sometimes also left to experts. Hugo Halliday PR & Marketing – the premier Public Relations agency in western Sydney – can’t… Read more »
It has been all about small business this month at Hugo Halliday with the launch of our Fresh February campaign. A lot of small businesses are getting lost in the clutter of franchises and corporates that monopolise the market. We’re working with small business owners to change that, but there’s one thing some small business… Read more »
Scouts and Girl Guides around the globe will celebrate the birthday of the founder of their organisation Lord Baden-Powell this month. The motto we have all come to know of ‘Be Prepared’ was coined by Baden-Powell but doesn’t just apply to children about to undertake adventurous activity – it also applies to business owners… Read more »
Business owners are similar to team captains and sometimes need to make hard decisions. Have you found your Captain’s Call – where you have made a sole decision on marketing your business – not working? A lot of high profile people in charge of teams and businesses have made similar decisions only to… Read more »
You are watching Australia playing in the one day cricket series at the Sydney Cricket Ground on TV when you see a group of fans enthusiastically jump up and down on The Hill. What amazes you is both your focus and that of the camera operator are drawn to the same fans over and over… Read more »
Advertising. Just think about that word. What immediately comes to your mind when you think about it? Television? Radio? Big corporates? Lots of money… Sometimes the idea of advertising is completely overwhelming to small business owners. Their immediate thoughts being a) I can’t afford it and b) I have no idea how to… Read more »
You have written your marketing plan to kick start your enterprise for 2015 – well done. What did you do with the plan? Have you left it in your drawers? If you were having second thoughts about trying to implement your plan then stop there. You need a marketing plan to effectively communicate… Read more »
